Business and Professional Communication Quarterly Mar 2024

Perceptions of Professionalism and Authenticity in AI-Assisted Writing

Anthony W. Coman University of Florida ; Peter Cardon

Abstract

This study captured the perspectives of 887 working adults to explore views of professionalism, authenticity, and effectiveness of AI-generated messages. With a 3 (message type) × 2 (disclosed vs. undisclosed) × 2 (ChatGPT-generated vs. Google-generated AI messages) design, professionals generally view AI-generated content favorably in all conditions. Across all messages, professionals consistently rated the AI-generated messages as professional, effective, efficient, confident, and direct. They rate sincerity and caring slightly lower in some disclosed conditions, particularly for ChatGPT-generated messages, suggesting the importance of tool selection when using generative AI for workplace writing. Those professionals who use AI more frequently for work are more likely to view AI-assisted writing as authentic, effective, and confidence-building. Implications for teaching business communication, including the need to address AI literacy, and suggestions for future research are provided.

Journal
Business and Professional Communication Quarterly
Published
2024-03-11
DOI
10.1177/23294906241233224
CompPile
Open Access
Closed
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Cited by in this index (10)

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