Student Perceptions of AI-Assisted Institutional Emails

My Khanh Huynh; Tuan Anh Tran-Pham; Huu Khang Nguyen

doi:10.1177/23294906261418213

Business and Professional Communication Quarterly Feb 2026

Student Perceptions of AI-Assisted Institutional Emails

My Khanh Huynh Eastern International University ; Tuan Anh Tran-Pham Eastern International University ; Huu Khang Nguyen

Abstract

This study investigates how students interpret AI-assisted written communication in a university context. Although AI assistant programs are increasingly used to draft institutional emails, little is known about whether they enhance clarity or undermine trust and perceived professionalism. Using survey data from 194 Vietnamese undergraduates, the study validates four constructs including perceived usefulness, trust, perceived professionalism, and attitudes toward AI assistant programs, and examines their effects on students’ intention to read emails frequently. Results show that students clearly distinguish clarity benefits from credibility concerns, indicating that AI-assisted emails can improve comprehension.

Journal: Business and Professional Communication Quarterly
Published: 2026-02-26
DOI: 10.1177/23294906261418213
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