Business and Professional Communication Quarterly Sep 2023

The Challenges and Opportunities of AI-Assisted Writing: Developing AI Literacy for the AI Age

Peter Cardon ; Carolin Fleischmann Rosenheim Technical University of Applied Sciences ; Jolanta Aritz University of Southern California ; Minna Logemann Baruch College ; Jeanette Heidewald Indiana University

Abstract

Generative AI may significantly disrupt the teaching and practice of business communication. This study of 343 communication instructors revealed a collective view that AI-assisted writing will be widely adopted in the workplace and will require significant changes to instruction. Key perceived challenges include less critical thinking and authenticity in writing. Key perceived benefits include more efficiency and better idea generation in writing. Students will need to develop AI literacy—composed of application, authenticity, accountability, and agency—to succeed in the workplace. Recommendations are provided for instructors and administrators to ensure the benefits of AI-assisted writing can outweigh the challenges.

Journal
Business and Professional Communication Quarterly
Published
2023-09-01
DOI
10.1177/23294906231176517
CompPile
Open Access
Closed
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