Business and Professional Communication Quarterly Dec 2022

Teaching Professional Use of Social Media Through a Service-Learning Business Communication Project

Daneshwar Sharma Jaipuria Institute of Management

Abstract

Using social media communication (SMC) for personal and professional use represents two different skill sets. Though students often use SMC on a personal basis for fun and connecting with friends, they often fail to understand how SMC can be used effectively as a professional organizational/corporate communication tool. A service-learning project was conceptualized in a business and professional communication (BPC) course, where students ( n = 93) used professional SMC skills to design social media campaigns for fulfilling nongovernmental organizations’ needs of manpower, material, and/or money. Students’ attitudes and efficacy toward SMC were recorded using a survey questionnaire. The need and obstacles in including SMC in BPC are also discussed in the article.

Journal
Business and Professional Communication Quarterly
Published
2022-12-01
DOI
10.1177/23294906221074687
CompPile
Open Access
Closed
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Cited by in this index (9)

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