Business and Professional Communication Quarterly Sep 2023

Memes as Instructional Tools for Experiential Information Processing in Public Speaking Courses

Daneshwar Sharma Jaipuria Institute of Management

Abstract

Students process information in two modes: cognitive and experiential. Case studies and stories are generally used as tools for experiential information processing. This article uses memes as an instructional tool to deliver information for experiential information processing in a public speaking course. The effectiveness of memes as an instructional tool is assessed through a questionnaire in terms of their overall effectiveness and its memorability, concreteness, and course orientation. The findings suggest that memes can be used effectively as instructional tools like stories to make the students understand, discuss, and engage with course content.

Journal
Business and Professional Communication Quarterly
Published
2023-09-01
DOI
10.1177/23294906221143344
CompPile
Open Access
Closed
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Cited by in this index (2)

  1. Sharma et al. (2025)
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CrossRef global citation count: 4 View in citation network → Build reading path →

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