Teaching English in the Two-Year College Feb 1998

Advertising, Social Epistemic, and Argumentation in the Composition Class

Brian Turner

Abstract

Makes a case for using advertising as the common subject matter in a composition course, and for analyzing advertisements as a means of teaching argumentation. Discusses seeking a social-epistemic curriculum in the heterogeneous writing class. Shows why the close analysis of print advertisements provides an ideal opportunity to discuss questions of what constitutes a good claim.

Journal
Teaching English in the Two-Year College
Published
1998-02-01
DOI
10.58680/tetyc19983847
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Open Access
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