Communicating Diversity and Inclusion in LinkedIn Job Advertisements

Rashid Ashraf Higher Colleges of Technology ; Said Badreddine Higher Colleges of Technology ; Mohamed I. Albeshr Higher Colleges of Technology ; Hamsa Al Ammari Higher Colleges of Technology ; Malik Muhammad Sheheryar Khan Higher Colleges of Technology ; Pranav Naithani Higher Colleges of Technology

Abstract

This study examines how diversity and inclusion are communicated in LinkedIn job advertisements as workplace communication texts. Using qualitative, discourse-oriented analysis of job advertisements from global hotel brands, the study identifies recurring discursive frames through which organisations construct inclusivity, including belonging-oriented language, celebration of diversity, formal equal opportunity claims, and well-being–focussed narratives. These discourses are realised through specific communicative signals such as non-discrimination statements, values-based cultural cues, identity-affirming language, and references to inclusive policies. The study proposes the Inclusive Recruitment Communication Process conceptual framework, explaining inclusive recruitment communication as a platform-mediated process linking discourse, signalling, and conceptualised applicant sensemaking.

Journal
Business and Professional Communication Quarterly
Published
2026-05-14
DOI
10.1177/23294906261445871
CompPile
Open Access
Closed
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