The visual design of municipal websites contributes to their usability and user experience and shapes citizens’ first impressions of local governments. Visual complexity and colorfulness are two central dimensions of visual design. This study compares these dimensions across the homepages of 100 Chinese and 100 Western municipal websites. The findings show that Chinese websites are more visually complex and more colorful than Western websites. Regarding visual complexity, Chinese websites displayed more diversity and density of visual elements, less structured text organization, and more content blocks. Regarding colorfulness, they had more colors, higher saturation and brightness, and a stronger preference for red as a dominant color. Overall, the results suggest that visual design conventions in municipal websites are closely tied to linguistic, artistic, and pragmatic factors, highlighting the value of cross-cultural analysis in website design.

Empathy competence is considered a key aspect of excellent performance in communication professions. But we lack an overview of the specific knowledge, attitudes, and skills required to develop such competence in professional communication. Through interviews with 35 seasoned communication professionals, this article explores the role and nature of empathy competence in professional interactions. The analysis resulted in a framework that details the skills, knowledge, and attitudinal aspects of empathy; distinguishes five actions through which empathy manifests itself; and sketches relationships of empathy with several auxiliary factors. The framework can be used for professional development, recruitment, and the design of communication education programs.