This profile of the Writing at Moravian program discusses how an application of activity theory has facilitated a collaborative and context-responsive (re)development of the First-Year Writing, Writing Fellows, and Writing-Enriched Curriculum programs at our small liberal arts college. Activity theory is presented as a lens and flexible tool that allows us to identify and evaluate the myriad dynamic components of these interrelated programs in order to align the objectives of each program to work towards our programmatic mission built upon the fundamental ideas of transfer, reflective practice, and threshold concepts.