Flipping to Teach the Conceptual Foundations of Successful Workplace Writing

Kim Sydow Campbell University of Alabama

Abstract

Flipping originated in science, technology, engineering, and mathematics fields, where didactic transmission of conceptual knowledge has been the standard pedagogy. Flipping has resulted in additional focus on procedural knowledge within class meetings. This article argues that business and professional writing pedagogy, which already focuses largely on procedural knowledge within class meetings, would benefit from flipping because it could create an additional focus on conceptual knowledge outside of the classroom. The article explains why we need to teach conceptual foundations, why video is a good choice for that teaching, and what challenges we face in creating those instructional videos.

Journal
Business and Professional Communication Quarterly
Published
2016-03-01
DOI
10.1177/2329490615608847
CompPile
Open Access
Closed
Topics
Export

Citation context

Cited by in this index (4)

  1. Business and Professional Communication Quarterly
  2. Business and Professional Communication Quarterly
  3. Business and Professional Communication Quarterly
  4. Business and Professional Communication Quarterly

References (75) · 9 in this index

  1. A history of professional writing instruction in American colleges: Years of acceptance, …
  2. The business writer’s handbook
  3. 10.58680/la198326236
    Language Arts  ↗
  4. Ben-Hur M. (2006). Concept-rich mathematics instruction: Building a strong foundation for reasoning and probl…
  5. Bergmann J., Sams A. (2012, April 15). How the flipped classroom is radically transforming learning. The Dail…
Show all 75 →
  1. 10.1080/87567555.2010.509376
     ↗
  2. A handbook for teaching and learning in higher education: Enhancing academic practice
  3. 10.18260/1-2--22585
     ↗
  4. Brame C. (2013). Flipping the classroom. Retrieved from http://cft.vanderbilt.edu/guides-sub-pages/flipping-t…
  5. 10.1017/CBO9780511813085
     ↗
  6. Journal of Organizational Behavior Education
  7. 10.1177/108056999906200308
     ↗
  8. Journal of Technical Writing and Communication
  9. Chapman B. (2010). How long does it take to create learning? Retrieved from http://www.slideshare.net/bchapma…
  10. Classical education in Britain: 1500-1900
  11. 10.1177/1080569910385566
     ↗
  12. How teachers taught: Constancy and change in American classrooms, 1890-1980. Research on …
  13. 10.1037/0021-9010.86.5.1022
     ↗
  14. Deakin Learning Futures. (2014). Using audio and video for educational purposes. Retrieved from http://www.de…
  15. 10.1002/1098-2736(200008)37:6<582::AID-TEA5>3.0.CO;2-L
     ↗
  16. Journal of Interactive Learning Research
  17. Business Education & Accreditation
  18. Assessing Writing
  19. 10.1093/elt/ccn023
     ↗
  20. 10.1037/0033-295X.100.3.363
     ↗
  21. Assessing Writing
  22. 10.1016/0007-6813(84)90053-3
     ↗
  23. Glaser R. (1983). Education and thinking: The role of knowledge (Technical Report No. PDS-6). Retrieved from …
  24. Rhetoric at the margins: Revising the history of writing instruction in American colleges…
  25. Educational Leadership
  26. Howard R. M. (2002). The fraud of composition pedagogy: What I learned from writing a handbook. In 53rd Annua…
  27. 10.1016/j.jslw.2007.07.005
     ↗
  28. 10.1016/j.edurev.2007.05.002
     ↗
  29. 10.1016/j.iheduc.2014.04.003
     ↗
  30. 10.1080/00461520.2013.804395
     ↗
  31. 10.4135/9780857021038.n3
     ↗
  32. 10.1207/s15430421tip4104_2
     ↗
  33. 10.1177/108056990306600112
     ↗
  34. 10.1080/00220480009596759
     ↗
  35. 10.1108/02621719810210154
     ↗
  36. 10.1002/ntlf.10026
    National Teaching & Learning Forum  ↗
  37. A handbook for teaching and learning in higher education: Enhancing academic practice
  38. 10.1007/s11251-008-9053-x
     ↗
  39. 10.1177/1080569912466438
     ↗
  40. 10.12973/ejmste/75396
     ↗
  41. International Journal of Applied Science and Technology
  42. 10.1177/0021943605276803
     ↗
  43. 10.2307/358985
     ↗
  44. Assessing Writing
  45. 10.1007/BF02504506
     ↗
  46. Technical Writing Teacher
  47. Revising professional writing in science and technology, business, and the social sciences
  48. 10.1037/0022-0663.91.1.175
     ↗
  49. The Cambridge handbook of the learning sciences
  50. International Journal of Business, Humanities and Technology
  51. 10.1177/1080569912466255
     ↗
  52. 10.2307/357622
     ↗
  53. Fourth International Conference of the Learning Sciences
  54. International Journal of Teaching and Learning in Higher Education
  55. 10.4324/9781410603098
     ↗
  56. Journal of Business and Technical Communication
  57. Strayer J. F. (2007). The effects of the classroom flip on the learning environment: A comparison of learning…
  58. 10.1177/0893318989002004002
     ↗
  59. Assessing Writing
  60. Telg R. (2009). Producing your own video program. Retrieved from http://edis.ifas.ufl.edu/wc022
  61. Tenneson M., McGlasson B. (2006). The classroom flip. Retrieved from www.fontbonne.edu/upload/TheClassroomFlip.ppt
  62. Journal of Technical Writing and Communication
  63. 10.5204/jld.v7i3.209
     ↗
  64. Cross talk in comp theory: A reader
  65. College English
  66. Effective gradings: A tool for learning and assessment in college
  67. Style: Lessons in clarity and grace
  68. Journal of Business and Technical Communication
  69. Young J. (2012, January 24). The LectureFail project. The Chronicle of Higher Education. Retrieved from http:…
  70. 10.1177/108056990006300405
     ↗