Business and Professional Communication Quarterly Mar 2024

Teaching Audience Adaptation With Value Frameworks

Nelson Lamar Reinsch Georgetown University

Abstract

Communication instructors have long insisted on the importance of audience adaptation. But they have said less about (a) the dimensions along which adaptation might proceed or (b) how a student might learn the art of adapting. In this article, I contribute toward addressing these two deficiencies. I suggest a dimension for adaptation—the value frameworks (or value vocabularies) in which people express evaluations of better and worse. And I propose that instructors teach adaptation by imitation. In addition to elaborating on these ideas, I also offer materials for use in classes.

Journal
Business and Professional Communication Quarterly
Published
2024-03-01
DOI
10.1177/23294906231208165
CompPile
Open Access
Closed
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Citation context

Cited by in this index (1)

  1. Reinsch (2024)
    Giving Values a “Voice” in Business Communication Education
    Business and Professional Communication Quarterly

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