Just Follow the (Ten) Steps: Breastfeeding Education in Baby-Friendly Hospitals
Abstract
This study investigates infant feeding rhetoric from the Baby-Friendly Hospital Initiative (BFHI), a World Health Organization (WHO) and United Nations Children’s Fund (UNICEF) partnership that prioritizes exclusive breastfeeding. The study approaches patient education materials as user documentation and analyzes the materials for kairos and metaphor. The author argued that the materials function as documentation for the birthing parent’s body operating within the system of the BFHI. The article concludes with recommendations for future research and for creating infant feeding resources that provide critical access to the healthcare system by rejecting the body-as-machine metaphor and reflecting families’ diverse situations, not just the situation of the U.S. healthcare system or BFHI.
- Journal
- Rhetoric of Health and Medicine
- Published
- 2024-05-15
- DOI
- 10.5744/rhm.2024.2003
- CompPile
- Open Access
- OA PDF Gold
- Topics
-
- Export
- BibTeX RIS
Citation context
Cited by in this index (0)
No articles in this index cite this work.
References (0)
No references on file for this article.
Related articles
-
Res Rhetorica Oct 2026Inclusive leadership as a discursive-rhetorical practice: A conceptual framework of discourse, identity and power ↗Zita Komár
-
Poroi Feb 2026Using Stasis Theory as a Heuristic for Examining Epistemological Dilemmas in a Post-Truth Landscape ↗Bruce Bowles
-
Res Rhetorica Jan 2026Agnieszka Budzyńska-Daca
-
Philosophy & Rhetoric Oct 2025The Intellectual and Cultural Origins of Chaïm Perelman and Lucie Olbrechts-Tyteca’s New Rhetoric Project: Commentaries on and Translations of Seven Foundational Articles, 1933–1958 ↗Christopher W. Tindale
-
Rhetoric & Public Affairs Sep 2024Arthur E. Walzer