Review of Cross-cultural design for IT products and services by Pei-Luen Patrick Rau, Tom Plocher, & Yee-Yin Choong. (2013), CRC Press
Abstract
The culture we are part of tells us what aspects of design constitute "good" both in terms of aesthetics and usability. When it comes to technologies, these factors must be addressed for a given item to be successfully adopted by and correctly used within a particular culture. To put these ideas into practice, consider the following: A given interface might be very easy for the members of a particular culture to use, but if its aesthetic appeal is so jarring that individuals avoid it almost instinctively (i.e., before they actually use it), then the benefits of that interface are lost. Similarly, an aesthetically appealing interface might entice the members of a given culture to try it, but if the interface is difficult to use, then the initially interested audience is likely to abandon it. Effective communication design for international contexts thus becomes a matter of recognizing and addressing both aspects associated with "good." And as online media increasingly link the world together via information technologies, the need to understand and address such factors becomes increasingly important.
- Journal
- Communication Design Quarterly
- Published
- 2014-05-01
- DOI
- 10.1145/2644448.2644459
- CompPile
- Open Access
- OA PDF Gold
- Topics
-
- Export
- BibTeX RIS
Citation context
Cited by in this index (0)
No articles in this index cite this work.
References (0)
No references on file for this article.
Related articles
-
Communication Design Quarterly Mar 2026Review of "Text at Scale: Corpus Analysis in Technical Communication by Stephen Carradini and Jason Swarts," Carradini, S., & Swarts, J. (2023). Text at scale: Corpus analysis in technical communication. The WAC Clearinghouse/University Press of Colorado. https://doi.org/10.37514/TPC-B.2023.2104 ↗Matthew D. Bryan
-
Communication Design Quarterly Mar 2026Review of "Augmentation Technologies and Artificial Intelligence in Technical Communication: Designing Ethical Futures by Ann Hill Duin and Isabel Pedersen," Duin, A. H., & Pedersen, I. (2023). Augmentation technologies and artificial intelligence in technical communication: Designing ethical futures. Routledge. ↗Cornelius Fuumaale Suom-Kogle
-
Communication Design Quarterly Dec 2025Review of "Document Design: From Process to Product in Professional Communication By Derek G. Ross and Miles A. Kimball," Ross, D. G., & Kimball, M. A. (2025). Document design: From process to product in professional communication (2nd ed.). SUNY Press. ↗Amber Lancaster
-
Communication Design Quarterly Sep 2025Review of "Queer Techné: Bodies, Rhetoric, and Desire in the History of Computing by Patricia Fancher," Fancher P. (2024). Queer techné: Bodies, rhetoric, and desire in the history of computing. National Council of Teachers of English. ↗Thomas Gurinskas
-
IEEE Transactions on Professional Communication Sep 2025UX Research, Management, and Design: What a Textual Analysis of UX Job Ads Means for Technical Communication ↗Guiseppe Getto; Bremen Vance