Business and Professional Communication Quarterly Aug 2026

AI, Writing, and Managerial Judgement: A Case-Based Approach to Communication Pedagogy

Daneshwar Sharma Jaipuria Institute of Management ; Ashima Agrawal Vivekananda Global University ; Yukti Ahuja

Abstract

This research uses a hypothetical case discussion to make students understand writing as a thinking and managerial decision-making process versus as a technical output–based task in the context of artificial intelligence (AI)-assisted writing. Using post-and-then-pre survey data and classroom experience of students, the study reports significant improvement in students’ awareness of contextual reasoning, critical thinking, and the limitations of generative AI tools. AI’s compliance orientation and lack of human judgement was critically analysed. This article highlights the importance of sequential use of AI with humans setting the context and critically understanding the problem before giving a prompt.

Journal
Business and Professional Communication Quarterly
Published
2026-08-22
DOI
10.1177/23294906261478247
CompPile
Open Access
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