Journal of Business and Technical Communication Oct 2011

Transfer, Transformation, and Rhetorical Knowledge: Insights From Transfer Theory

Doug Brent University of Calgary

Abstract

This article traces the uncomfortable relationship between writing studies and the concept of learning transfer. First it reviews three stages in the changing attitudes toward learning transfer in writing theory that is influenced by rhetorical genre studies, activity theory, and situated learning. Then it reviews learning transfer theory itself, an area that is seldom explicitly referred to in writing studies. The article concludes with a synthesis that brings transfer theory to bear on writing studies, suggesting directions for developing research and pedagogical practices related to business and technical communication.

Journal
Journal of Business and Technical Communication
Published
2011-10-01
DOI
10.1177/1050651911410951
CompPile
Open Access
Closed
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Cited by in this index (40)

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  8. Whithaus et al. (2022)
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  9. Whithaus et al. (2022)
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  10. Whithaus et al. (2022)
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  14. Whithaus et al. (2022)
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  15. Whithaus et al. (2022)
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