Andrew Carnegie and the Rhetorical History of Business and Professional Communication

Joe Edward Hatfield University of Arkansas at Fayetteville

Abstract

This article’s author situates late 19th-century essays by Andrew Carnegie within the rhetorical history of business and professional communication (BPC). A close analysis of the essays reveals that Carnegie relied on rhetoric to shape his public image as a benevolent business leader during a period characterized by significant socioeconomic divisions in the United States. Three primary themes— wealth , labor , and democracy —emerge, which the author argues animated Carnegie’s reasoning and arguments throughout the essays. The author concludes by recommending greater attention to the rhetorical history of BPC in future research and teaching.

Journal
Business and Professional Communication Quarterly
Published
2026-05-14
DOI
10.1177/23294906261445896
CompPile
Open Access
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