Technical Communication Quarterly
Apr 1997
Green Guilt: An Effective Rhetoric or Rhetoric in Transition?
Abstract
This article employs aspects of Jurgen Habermas's theory of communicative action and his concept of a lifeworld, alongside composition theory's use of community, to examine the effectiveness of guilt as a rhetorical strategy in two national environmental publications. It finds that, ultimately, for long-term cdmmunicative action to occur, environmental groups should not rely on guilt as a rhetorical strategy because outside their "discourse communities," it will not lead to "dialogue, deliberation, and consensus-building."
- Journal
- Technical Communication Quarterly
- Published
- 1997-04-01
- DOI
- 10.1207/s15427625tcq0602_1
- CompPile
- Open Access
- Closed
- Topics
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Citation context
Cited by in this index (1)
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Spears (2002)Journal of Technical Writing and Communication
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