Abstract

Drawing on a text-based ethnography of digital writing in a biology laboratory, this article examines the text trajectory of a scientific manuscript and a scientific team’s related writing for public audiences, including for citizen scientists. Using data drawn from texts, observations, interviews, and related artifacts, the author examines how scientists conceptualize and adapt their multimodal writing for specialized scientific audiences as well as lay audiences interested in the work of scientific inquiry. Three concepts— meaning compression, meaning expansion, and meaning attention—were used to analyze the multimodal strategies that scientists employ when composing for different audiences. Findings suggest that while scientists often restrict their writing practices to meaning compression to maintain the values and conventions of scientific genres, they also sometimes deploy a wider range of multimodal strategies when writing for nonspecialist audiences. These findings underscore the complex rhetorical environments scientists navigate and the need to support emerging scientific writers’ development as versatile writers able to adapt varied multimodal strategies to diverse rhetorical and epistemic goals.

Journal
Written Communication
Published
2019-01-01
DOI
10.1177/0741088318809361
CompPile
Open Access
Closed
Topics
Export

Citation context

Cited by in this index (2)

  1. Written Communication
  2. Written Communication

References (75) · 13 in this index

  1. 10.7551/mitpress/9780262015684.001.0001
     ↗
  2. Multimodal transcription and text analysis
  3. 10.1177/004839318101100305
     ↗
  4. 10.1177/030631284014002001
     ↗
  5. Shaping written knowledge: The genre and activity of the experimental article in science
Show all 75 →
  1. 10.7551/mitpress/4130.001.0001
     ↗
  2. 10.1177/0306312709359219
     ↗
  3. Genre knowledge in disciplinary communication: Cognition/culture/power
  4. Written Communication
  5. 10.4324/9781410600097
     ↗
  6. Bonney R., Ballard H., Jordan R., McCallie E., Phillips T., Shirk J., Wilderman C. C. (2009). Public particip…
  7. 10.1177/0963662513498202
     ↗
  8. Technical Communication Quarterly
  9. 10.2307/j.ctv6wgfc3
     ↗
  10. The rhetorical turn: Invention and persuasion in the conduct of inquiry
  11. Science and the Internet: Communicating knowledge in a digital age
  12. 10.1080/10570310109374708
     ↗
  13. Inside interviewing: New lenses, new concerns
  14. 10.1177/0306312705055535
     ↗
  15. IARTEM E-Journal
  16. 10.1177/1075547017736892
     ↗
  17. Journal of Technical Writing and Communication
  18. Elsevier. (2011). Article of the future. Retrieved from http://www.articleofthefuture.com/
  19. Elsevier. (2018). Featured author videos. Retrieved from https://www.elsevier.com/authors/author-services/fea…
  20. 10.37514/PER-B.2016.0759
     ↗
  21. Written Communication
  22. 10.2193/0091-7648(2006)34[1425:TROCSA]2.0.CO;2
     ↗
  23. 10.2307/798843
     ↗
  24. The discovery of grounded theory: Strategies for qualitative research
  25. Journal of Technical Writing and Communication
  26. The rhetoric of science
  27. 10.4324/9781315231099
     ↗
  28. 10.1093/oso/9780195134544.001.0001
     ↗
  29. Anthropological locations: Boundaries and grounds of a field science
  30. Linguistic landscape: Expanding the scenery
  31. Rigor mortis: How sloppy science creates worthless cures, crushes hope, and wastes billions
  32. 10.1177/0306312706054047
     ↗
  33. 10.1111/j.1083-6101.2007.00341.x
     ↗
  34. 10.1177/0162243907303598
     ↗
  35. Ethnography for the internet: Embedded, embodied and everyday
  36. Written Communication
  37. Technical Communication Quarterly
  38. 10.1080/01596300500200011
     ↗
  39. Kelly A. R., Autry M. K. (2013). Access, accommodation, and science: Knowledge in an “open” world. First Mond…
     ↗
  40. Science and the Internet: Communicating knowledge in a digital age
  41. 10.1207/s15327809jls0902_1
     ↗
  42. Multimodal teaching and learning: The rhetorics of the science classroom
  43. Multimodality: A social semiotic approach to contemporary communication
  44. Multimodal discourse: The modes and media of contemporary communication
  45. Laboratory life: The construction of scientific facts
  46. Reading science: Critical and functional perspectives on discourses of science
  47. 10.1016/S0735-1097(97)00246-5
    Journal of the American College of Cardiology  ↗
  48. Written Communication
  49. 10.1515/text-2017-0017
     ↗
  50. Written Communication
  51. 10.26818/9780814213988
     ↗
  52. Writing in nonacademic settings
  53. Written Communication
  54. Writing biology: Texts in the social construction of scientific knowledge
  55. Research on writing: Principles and methods
  56. Mathematical discourse: Language, symbolism and visual images
  57. The scientific article in the age of digitization
  58. 10.1016/j.esp.2013.06.004
     ↗
  59. A rhetoric of science: Inventing scientific discourse
  60. Writing/disciplinarity: A sociohistoric account of literate activity in the academy
  61. 10.1111/2041-210X.12581
     ↗
  62. Reid G. (2017a). Digital writing in the disciplines: Imagining possibilities for scholarship in the context o…
  63. 10.4324/9781315160191-2
     ↗
  64. Advances in writing research: Writing in academic disciplines
  65. 10.37514/PER-B.2011.2379.2.02
     ↗
  66. Rhetoric in transition: Studies in the nature and uses of rhetoric
  67. Handbook of public communication of science and technology
  68. Written Communication
  69. Written Communication
  70. Journal of Business and Technical Communication