-
Robert W Boozer (1990)
Boozer, Robert W., David C. Wyld, and James Grant. 1990. Using metaphor to create more effective sales messag…
Journal of Services Marketing
↗
-
Lynne Cameron (2006)
Cameron, Lynne, and Alice Deignan. 2006. The emergence of metaphor in discourse. Applied Linguistics 27 (4): …
-
Jonathan Charteris-Black (2011)
Politicians and Rhetoric
-
John Magnus R Dahl (2015)
Dahl, John Magnus R. 2015. Visual argumentation in political advertising: A context-oriented perspective. Jou…
Journal of Argumentation in Context
↗
-
DARSAIC (Department of Advertising Regulation of State Administration for Industry & Commerce of the People’s Republic of China) [国家工商总局广告监督管理司] (2016)
Interpretation of Advertising Law of the People’s Republic of China [《中华人民共和国广告法释义》]
-
Ian J Dove (2012)
Topical Themes in Argumentation Theory
-
Robert M Entman (1993)
Entman, Robert M. 1993. Framing: Toward clarification of a fractured paradigm. Journal of Communication 43 (4…
Journal of Communication
↗
-
Charles Forceville (1994)
Forceville, Charles. 1994. Pictorial metaphor in advertisements. Metaphor and Symbolic Activity 9 (1): 1–29.
Metaphor and Symbolic Activity
↗
-
Charles Forceville (1996)
Pictorial Metaphor in Advertising
-
Charles J Forceville (2009)
Multimodal Metaphor
-
William A Gamson (1981)
Gamson, William A. 1981. The political culture of Arab-Israeli conflict. Conflict Management and Peace Scienc…
Conflict Management and Peace Science
↗
-
Bart Garssen (2009)
Pondering on Problems of Argumentation: Twenty essays on theoretical issues
-
Raymond W Gibbs Jr (2006)
Gibbs Jr., Raymond W. 2006. Metaphor interpretation as embodied simulation. Mind and Language 21 (3): 434–458.
-
Raymond W Gibbs Jr (2008)
The Cambridge Handbook of Metaphor and Thought
-
Raymond W Gibbs Jr (2017)
Metaphor Wars: Conceptual Metaphors in Human Life
-
Goffman, Erving. 1974/1986. Frame Analysis: An Essay on the Organization of Experience. Boston: Northeastern …
-
David J Hauser (2014)
Hauser, David J., and Norbert Schwarz. 2014. The war on prevention: Bellicose cancer metaphors hurt (some) pr…
Personality and Social Psychology Bulletin
↗
-
Juthe (2005)
Argumentation
-
Daniel Kahneman (1984)
Kahneman, Daniel, and Amos Tversky. 1984. Choices, values, and frames. American Psychologist 39 (4): 341–350.
-
Jens E Kjeldsen (2007)
Kjeldsen, Jens E. 2007. Visual argumentation in Scandinavian political advertising: A cognitive, contextual a…
Argumentation and Advocacy
↗
-
Jens E Kjeldsen (2012)
Topical Themes in Argumentation Theory
-
Kjeldsen (2015)
Argumentation
-
George Lakoff (1987)
Women, Fire, and Dangerous Things: What Categories Reveal about the Mind
-
George Lakoff (1993)
Metaphor and thought
-
George Lakoff (1994)
The Nature and Ontogenesis of Meaning
-
Lakoff, George. 2001. Metaphorik.de, 11 September 2001. http://www.metaphorik.de/aufsaetze/lakoff-september11…
-
George Lakoff (1980)
Metaphors We Live By
-
George Lakoff (1999)
Philosophy in the Flesh: The Embodied Mind and Its Challenge to Western Thought
-
Liu, Xing. [刘星]. 2015. A Cognitive Study on Metaphor Clusters in Modern Chinese: From the Perspective of Acce…
-
Steven Pinker (2008)
Pinker, Steven, Martin A. Nowak, and James J. Lee. 2008. The logic of indirect speech. Proceedings of the Nat…
Proceedings of the National Academy of Sciences of the United States of America
↗
-
Chaïm Perelman (1969)
The New Rhetoric: A Treatise on Argumentation
-
L David Ritchie (2013)
Metaphor
-
Cristián Santibáñez (2010)
Santibáñez, Cristián. 2010. Metaphors and argumentation: The case of Chilean parliamentarian media participat…
-
Elena Semino (2008)
Metaphor in Discourse
-
Semino, Elena, Zsófia Demjén, and Jane Demmen. 2016. An integrated approach to metaphor and framing in cognit…
-
Frans H Eemeren van (2010)
Strategic Maneuvering in Argumentative Discourse: Extending the Pragma-Dialectical Theory…
-
Frans H Eemeren van (2017)
Prototypical Argumentative Patterns: Exploring the Relationship between Argumentative Dis…
-
van Eemeren, Frans H., and Rob Grootendorst. 1984. Speech Acts in Argumentative Discussions: A Theoretical Mo…
-
Frans H Eemeren van (1992)
Argumentation, Communication, and Fallacies: A Pragma-Dialectical Perspective
-
Frans H Eemeren van (2004)
A Systematic Theory of Argumentation: The Pragma-Dialectical Approach
-
Hoven (2015)
Argumentation
-
Nicole Wilson (2007)
Wilson, Nicole, and Raymond W. Gibbs Jr. 2007. Real and imagined body movement primes metaphor comprehension.…
-
Cihua Xu (2014)
Xu, Cihua, and Yicheng Wu. 2014. Metaphors in the perspective of argumentation. Journal of Pragmatics 62 (2):…
-
Ning Yu (2009)
Multimodal Metaphor