Rhetorica Nov 2018

What's in a Text?: Answers from Frame Analysis and Rhetoric for Measuring Meaning Systems and Argumentative Structures

Roberto Franzosi Emory University ; Stefania Vicari

Abstract

Starting in the 1970s, frame analysis became a popular technique of textual analysis in different disciplines (communication, mass media, sociology). There is no agreed-upon definition of frame analysis or of ways of measuring its key concepts. This paper explores the relationship between frame analysis and rhetoric. The paper reviews all main concepts developed in frame analysis. Concept after concept, it maps the correspondence between frame analysis and rhetorical concepts. It shows how frame analysis stopped short of developing what was really required to measure frames: tropes and figures. The analysis of a specific text confirms the power of rhetorical analysis for teasing out meaning systems and argumentative structures.

Journal
Rhetorica
Published
2018-11-01
DOI
10.1525/rh.2018.36.4.393
CompPile
Open Access
Closed
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Citation context

Cited by in this index (1)

  1. Fahnestock (2020)
    Rhetorical Citizenship and the Science of Science Communication
    Argumentation

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