Abstract
The aim of the article is to analyze ethos and pathos in the rhetoric of the President of Ukraine, Volodymyr Zelensky. I analyzed 28 speeches delivered before the parliaments and National Assemblies of various countries in the first hundred days of the Russian-Ukrainian war. The results of the study show that Zelensky's rhetoric is geared toward arousing five affects: fear, compassion, anger, shame and sadness. The speaker's credibility, built both in and out of speech, is based on competence, trust and similarity to the recipient.
- Journal
- Res Rhetorica
- Published
- 2025-03-30
- DOI
- 10.29107/rr2025.1.7
- CompPile
- Open Access
- OA PDF Gold
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