Kairos: A Journal of Rhetoric, Technology, and Pedagogy Jan 2014 web Open Access

Classical Rhetoric Up in Smoke: Cool Persuasion, Digital Ethos, and Online Advocacy

Mark D. Pepper

Abstract

Even though a great deal of image and text will be spent discussing the website of an anti-smoking organization, this webtext isn't really even about them. The concern here is what happens when the classical means of persuasion meet the cool tactics of a digital interface and take a beating in the process.

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Kairos: A Journal of Rhetoric, Technology, and Pedagogy
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2014-01
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Open Access
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