Journal of Technical Writing and Communication

Cybernetics, the “science” relating the modus operandi of computing machines to man, has fostered a number of myths that cloud the way we talk about computers. And even though these cybernetics myths are not always taken seriously by the philosopher, engineer, or computer programmer, a misleading and imprecise vocabulary of computer logorrhea has evolved which threatens to obscure man's ability to use the electronic computing machine as a tool. This paper represents an inquiry into the roots of several cybernetics-related misconceptions and some of the consequent anthropomorphic nonsense and grammatical falacies which permeate our thinking and our language.

The schism between theory and practice is reflected in English studies. British technological universities have attempted to meet the needs of industry in technical fields. Economic and academic pressures often make this difficult. A degree in modern English studies is planned which attempts to combine traditional academic values and functional needs. A new approach to rhetoric combining linguistic and critical disciplines with practical skills in communication can combine liberal and vocational needs. The course content of the degree and the teaching approach is related to the ethos of a technological university.